Launching a new telecommunication brand with babies

In 2022, two of the NZ’s fairest telecommunication companies (Vocus and 2degrees) joined forces to create the next generation of telecommunication excellence. To mark the occasion, we gave every Kiwi baby born on the day of the merger a share of two-hundred and twenty-thousand dollars in bonuses to help pay for things when they grow up. We called these payments ‘Baby Bonuses’.

To announce the launch of this campaign, we created an adorable video featuring babies looking even cuter than usual in custom-made business suits.

The video directed Kiwis to the 2degrees website where they could fill in a form for a chance to win their share of the Baby Bonus.

RESULTS

142 families received their baby bonus of $1,552.44 last week as part of our campaign to celebrate the launch of 2degrees and Vocus joining forces in the fight for fair on 1st June 2022.