Creating India’s first online interactive improv show

Using a simple promo offer as a springboard (two coffees with every bar of Silk), Cadbury created an interactive campaign via Facebook and Twitter where the brand fan base got the chance to direct India’s first live, online improv show with four comedians. All they had to do was tweet their topics of discussion in real time. These tweets were read out on air and quickly became the heart of the improv sketch, all in real-time.

Watch the Case Study video below: