CLIENTS :
2degrees
Vodafone
Cadbury
Disney
American Express
GlaxoSmithKline
HP
+ more
A brief history in four tweets.
Alfred brings close to two decades of experience in direct response, traditional advertising and digital marketing. With a focus on persuasive copy, in long & short formats, he is also trained in developing loyalty + retention programs, and has worked on India’s first airline loyalty program.
He has managed creative teams at Ogilvy, Rapp, DDB and Grey. At Ogilvy, he oversaw the winning pitches for Disney, Yellow Page and DHL. At Rapp, his team of 15 won six new businesses in just 18 months. At Grey, his team won the mandate for two Cadbury brands in just 4 months.
A big proponent of results over glamour, Alfred has helped Oracle break the million dollar mark in sales through a single letter. His creative leadership also helped Cadbury break a 3-year sales record and most recently, helped Vodafone raise digital sales by 15%.
When not in pursuit of the next creative challenge, Alfred is also a spoken word poet (and the 2016 NZ National Slam Champion), a semi-professional Scrabble player and like so many writers, is very, very enthusiastic about all forms of stationery.